Let’s examine publicity for just a moment. The dictionary describes it as, “extensive mention in the news media or by word of mouth or other means of communication.” Good publicity, therefore, is essentially people being cognizant and chattering about something for all of the right reasons. Bad publicity then must be a negative press and public perception.
Now, to conjure these perceptions, people are paid millions of dollars and brag about how learned they are in the fields of PR and mental manipulation. It’s a system being carried by a swarm pitch men, constantly trying to break through the clutter of propaganda with even more junk.
The reason Air Force One, replete with its military escort of two F-16s, flew close to the New York City skyline, rattling windows, sending people scrambling out of their offices and homes and invoking horrid flashbacks of 9/11 was for the most idiotic, bone-headed, incompetent reason one could think of. It was to please the ad-men, who wanted a new photo-shoot for Air Force One.
Phew, that’s a lot of questions. The issue at the heart of the fury, that isn’t really being touched upon, is this whole idea that image is, in fact, everything. There’s little need for new pictures of Air Force One, it’s not like it’s undergone a radical redesign, or been equipped with giant mechanical siphons to suck cash out of the pockets of the Wall Street elite (that’s still in R&D).
But, and I’m sure this is what the ad-men were arguing, it’s a new administration! There must be pictures of Air Force One close to the economic center of the country, to show that Obama flies close to the heart of America’s pocketbooks and portfolios! All we have to do is fly a little bit close to the skyline, no one will notice, and then we’ll just fly off again.
Everyone knows what Air Force One is. We all know it’s a big, fancy plane with all sorts of expensive amenities and perhaps comes equipped with Harrison Ford. Who cares what the American people think about it? It’s a necessary mode of transportation. It’s like making a big to-do about Obama changing his brand of pen. Who in their right mind gives a darn if he’s switching to Bic or not.